Promoting Your Blog and Turning it Into Cash Machine

The popularity of blogging is growing rapidly. A lot of people have quit high paying jobs and have taken up blogging as as their full-time occupation. Prior to blogging, only celebrities were publicly known and that too through media but now you can make yourself known through blogging. In addition, celebrities are blogging to share first-hand information and communicate with their followers. Apart from promoting themselves, blogs can be utilized to generate income through a variety of methods. If your article happens to be a big hit then you’ll know what’s going to transpire. Even if that post is highly controversial, you could be plenty of great opportunities.

However, do you think the blog you read will reach the heights. Absolutely it won’t. Numerous blogs are launched every day and then abandoned there. After you’ve created an online blog, you have to do its make-up to reap the benefits of it, or else you’ll simply be posting without usage. Visit:-

I’ll start with the blog’s name and will continue with a section about blogs that are relatively new to the industry. Blog is a trimmed word that means Web Log.

Blog is an interactive journal. It is just like your diary made public. You can publish on your blog about anything in the world. The users of your blog may be given rights to comment on it. There are numerous terms that go along with blogging like blogosphere, blogging platform, bloghost and dashboard, blog archive, RSS, and Atom. Readers can Google Internet to find information on these terms.

To have a blog all you need is access to the Internet as well as a valid email address. There are numerous free bloghosts (Blogger, WordPress, …) where you can sign up for an account. Although features and usage on all bloghosts are similar, I will stick to Blogger on which I have my blogs ( and

Following are the steps for creating your blog:

  • Visit and sign up for an account using an email address that is valid (not only a Google e-mail address)
  • Choose an open URL for your blog, intuitive title, and a layout template.
  • Your blog is ready for posting.

You must now apply the makeup to make it more appealing and to promote it for various reasons.

The steps below will help you when creating your blog’s makeup:

  • Customizing Layout (Default Layout Template): By default, the blog page shows the blog’s title, owner’s profile, the post area, post archive, and may be some other details. If you click on the your blog’s layout link, you will find the elements of your blog that are currently on display as well as a possibility to add more elements. There are numerous elements that can be inserted on your blog’s page. I have found the addition of HTML Code labels, Link List page elements quite useful. HTML code allows you to embed third party HTML code/scripts like that of AdSense. Labels are used to display and categorize your posts based on tags that go with your post. Link list allows me to display links to my most visited websites. Once the addition is complete, you can place the elements however you want. For example, putting Labels as right sidebar and Link List as the left sidebar.
  • Utilizing Templates for Free Templates: Once you start exploring blogosphere you’ll notice that your blog’s design isn’t as aesthetic as somebody else. In essence, they’re using some other template. If you want to make your blog appear more appealing, then there are ways to meet your goals. You just need to Google “free blogger templates” and you’ll find sites that provide these templates. Browse through these sites and download template (usually the text, xml or html file) which is suitable for your tastes. Using this template is quite simple. You can either upload template to your blog or can select To Revert back to Classic Template and copy-paste the template code in Edit HTML tab of Templates link. Save the code and view your blog using a different layout. You are able to experiment with various templates until you are satisfied or tired.
  • Create Your own template: When copying templates’ code in the above step, you may have noticed that the template is nothing more than HTML as well as CSS code as well as intervened tags contained in $ and starting with Blog word like $BlogURL”$. We are now coming on to the real point. To develop your own template, all you require is a basic understanding in HTML, CSS and information on blogging tags. Going through a downloaded template code will help you get understanding these requirements before you begins to create your own template. ‘Blogging Tags are not many and they can be downloaded from the Internet. To speed up development and more efficient, you can employ web-based authoring tools, such as Dreamweaver.
  • Promote Your Blog If you do not promote your blog then there is no point in creating and personalizing it. Following ways can be used to promote your blog:
    • You might have seen the expression ‘Content is really the one who reigns’. This is certainly accurate. While you can write any topic on your blog, it is recommended to set up several blogs with different themes such as one that is for technical content, one for posting about health tips, and so on. Post about topics that people really want to read about and not just the ones you’re familiar with and can be found elsewhere in a better manner.
    • Be consistent in your posting frequency – whether daily or even weekly and stick to your posting schedule. This will guarantee re-visits from readers who have a liking for your blog.
    • Under the Settings hyperlink on the blog dashboard, you will find the option to allow feeds. You should allow feeds to that your readers are able to subscribe to know when you’ve updated your blog. I’m using Feedburner that does not just provide a feeds for others to subscribe to but also gives statistics on its readership and helps in monetize using AdSense. Feedburner provides you smaller scripts of each that you can insert into your blog template.
    • However, how will people know about your blog. One option is to promote the blog by telling people about it, e-mailing and writing about it the blog in online communities. However, like if we have search engines for websites, there are special search engines for blogs as well. One of these search engines is Technorati . Once again, you must set up an account with Technorati and claim your blogs there. There may be a need to make some settings like the manual or automatic ping option to notify Technorati of your blog updates. Your blog will appear in the search results, and it will be added to the top blogs or the homepage of Technorati in the event that it has earned the required authority.
    • Posting comments on other’s blog posts and leaving link to your blog will not work technically now as your blog’s links in comments are have been marked with “no follow” tags.


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